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While promoting the UK Poster Association at the SXSW Festival in Austin, Texas, I designed a special give-away Koozie.

At large events like this, the most memorable pieces of promotion are often humourous or quirky. The UKPA ‘Ale Warmer’ proved to be very popular, and was a great conversation starter – sometimes even providing the opportunity to perpetuate the ruse that Great Britain is so cold, we like to drink our ales warm.

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