Broken Record Clothing is a new line of ethically produced t-shirts designed by artists from the Punk and independent DIY music scene. I was approached by Mike, the label’s founder, to create some branding and identity in order to give the project a strong and professional visual foundation.

After exploring some initial ideas, we opted for a monotone logo mark consisting of a vinyl record and lightning bolt design – a strong silouette referencing the musical aspect of the shirt line. Coupled with the bold and simple type choice, the branding looks memorable and professional and works great as a shirt design in its own right, alongside stickers, ink-stamp, and social media uses.

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