I’m pleased to announce my popular ‘Ride Hard & Earn the Downhill‘ print (which has been out of print for a while now) has had a fresh lick of ink and is now available in a different format.
Originally, the design was created for the ArtCrank London 2011 exhibition. The first edition sold out, as did the second edition (marked with a small ‘2’ cog motif in the bottom right corner).
I’ve been asked many times if a 3rd edition was planned and after some thinking, I decided to recreate the design as an ‘Open Edition’ print (i.e. one that is not numbered) and will continue to be hand-printed by me as long as there is interest in it.
The original 2 limited editions of the print are still as limited as they ever were, so I do hope the open edition version is not something which anyone considers to lessen the value of the previous prints.
The original images actually contained a cool little easter egg which only a few people got: the barbed wire fence in the foreground was a tribute to Dutch cyclist Johnny Hoogerland who had a particularly nasty crash into some barbed wire in the 2011 Tour de France but showed amazing toughness (as the pro cyclists often do) and continued on to finish the Tour.
This new and updated version has been refreshed with some subtle changes to the art, but the main difference is (due to popular request) the size of the print, which has been reduced from the previous A2. The print is now a little over A3 in size and should be much easier to frame, as well as to find wall space for.
This hand-made print is priced at a very affordable £25 and is available from my Etsy shop here.
Also – by popular request – a companion ‘RUN HARD, EARN THE DOWNHILL’ print is on the way… more info soon.
ARTCRANK is a show of bicycle-inspired poster artwork that introduces people to talented local artists and sends them home with affordable, original works of art. Since its 2007 debut in Minneapolis, ARTCRANK has held shows in bike-friendly cities in the US and UK, including Portland, San Francisco, Austin, St. Denver and London.
I’ve been lucky enough to be involved with the London ARTCRANK shows for the past few years, and the 2012 show features poster artwork from 27 UK artists.
The opening night party will take place on Friday 7th September at:
plain wall projects
2A Corsham Street
The exhibition will be on extended view from 8-14 September with posters on sale from 10:00 am—5:00 pm.
If you can make it down to the opening night, you absolutely should — previous exhibitions have had an amazing atmosphere and been rammed to the rafters with bicycle folk.
Those who follow me on Instagram or Twitter will have seen some of the print process for my Artcrank 2012 print, but for those that haven’t yet seen it, here’s a sneak peak:
These will be available from the Artcrank exhibition and also from the AoC shop
The original version of this screenprinted poster was exhibited as part of the 2011 Artcrank London event and the run of only 60 very quickly sold out.
I normally avoid doing reprints of any of my pieces but on this occasion there was a lot of interest, so I have created a ‘2nd edition’ run of the print consisting of 100 signed & numbered prints with a small #2 ‘cog-motif’ in the bottom right corner to indicate the edition.
Suitably inspired by this year’s Tour de France, I also decided to rework the slogan into a t-shirt design! You can pick up a poster and a shirt together and save a bit of money (which you can then spend on shiny bike bits).
Thanks so much for the continued interest in this print!